Make Way For Uber-trucking With Smart Trucking Apps

Mobile application-based ride sharing services such as Uber and Lyft have revolutionized the urban taxi landscape in the past few years. Now, the idea of doing something similar to fill out trucks to full capacity is catching fire.

At least a dozen companies are in the hunt to develop and promote “smart trucking” apps that provide an all-in-one solution for freight shippers and carriers: fast, automated load matching based on location and equipment; turn-by-turn route planning and shipment tracking; algorithm-based instant pricing; and seamless proof-of-delivery, billing and payment. These apps are looking to replace fragmented and time-consuming legacy processes, such as the countless hours truckers often spend trying to find loads by calling freight brokers and checking load boards.

Photographer: Tannen Maury/Bloomberg News

Many smart trucking apps are being developed by technology companies that believe they can undercut the middleman fees charged by traditional freight brokers, while offering more comprehensive solutions. Thus much like the taxi industry, which is fighting back against ride sharing with its own streamlined apps (such as Hailo and Arro), freight brokers will need to embrace “uberization” – or risk being displaced entirely.

Smart trucking apps are the latest example of how digital innovations first developed for consumers are jumping the gap to offer transformative solutions for business as well. On the motor carrier side, the use of smart apps could offer benefits such as lower operating costs, higher revenues and better fuel efficiency and asset utilization. Most trucking companies are small (more than 90 percent of US trucking companies, for example, operate six or fewer units), and all-in-one apps could level the playing field between mom-and-pops and larger firms.

Source of article click here: Forbes